Support Analog Culture. Analog is Outsider.
A store that doesn't keep up with the times - but follows its own path.
A place that has survived every digital wave lives on at Olten railway station. With the Outsider Music Shop, Souls of Rock celebrates not just records, but attitude.
Honest. Unadapted. Loud on fabric.

About the Outsider Music Shop.
Fribi has been living his passion for music since 1986 - uncompromising, loud and with a keen sense for all things banging.
His Outsider Music Shop in Olten is an institution: if you're looking for metal, hard rock, punk or underground, you can't go past him.
Between vinyl shelves and iconic covers, you'll not only find the classics here, but also rare pressings, insider tips and real gems.
Fribi knows his range inside out - every record has its place, every recommendation has substance. The shop is raw, warm and honest - just like Fribi.
No algorithms, just personality, attitude and a pinch of madness - just the way rock'n'roll should be.
Über das Outsider Tee.
The Outsider Tee is our second drop as part of Support Your Local Record Store.
10% of sales go directly to Fribi and his legendary shop in Olten.
This tee is a commitment. To loud music. To real character. To shops that have lasted for decades because passion was more important than trends.
🖤 4 weeks pre-sale - then it goes into production.🖤
No stock. No overproduction. No Compromise.
And as always: 100% transparency.
Your shirt is traceable from the field to screen printing - simply by QR code.


About our collab.
Outsider x Souls of Rock – Heavy Tunes. True Spirit.
Outsider is not a record shop, it is a fortress for loud and uncompromising sound and for all those who have been loyal to the hardest music for decades. Fribi lives this culture - with heart, attitude and a hell of a lot of vinyl.
Souls of Rock stands for exactly that: for people who don't conform, but go their own way. For music that is more than just background noise. For tees that show character.
This collab is loud, honest and unadulterated.
Not a gimmick, not a fashion gag, but a tee for real metalheads, hard rockers and rock'n'rollers.
Guaranteed without bullshit.
