The Ice Rock 20 years Casual Tee
"Made in" labels say very little.
The more you know about me, the better decisions you can make.
My full transparency is the basis for this.
A price is always relative. The fact is that huge margins are charged on textiles, usually 3 to 7 times the production costs.
I'm not a mass product and I'm usually made to order especially for you, because I don't want to be part of a discount war.
My margin is slim and is used to pay rent, product development and salaries.
Creating apprenticeships and jobs in Switzerland is more important to me than wearing one of the countless Eco or ESG labels, of which there are more than 300 worldwide.
I much prefer to trust my Swiss manufacturing partners.